The 2013 Chevrolet Spark: a Small Car With Big Sales

At Cox Chevrolet, we’re big fans of the 2013 Spark. It’s certainly a departure for Chevy, an automaker that’s perhaps best known for producing big, capable trucks and versatile SUVs, but it’s clear that the vaunted American automaker has tapped a hitherto underserved desire for a small car in the American automotive market.

According to Automotive News, the diminutive Spark sold 26,869 units during its first 12 months on the market, a stunning 35% increase over the sales that Chevy itself had projected. The Spark has been available in other markets around the world since 2009 — selling 720,000 units since then — and Chevrolet clearly made a good decision in finally bringing it to the U.S.

Part of this is the price: the base MSRP for the 2013 Spark is $12,185, leading it to have the lowest transaction price in its segment, with an average cost of $14,563. This is likely fueling interest among younger drivers and other first-time buyers.

Which isn’t to say that the 2013 Spark doesn’t have many other merits.

It’s certainly a small car, but its hatchback design lends it exceptional versatility. Behind the rear seats, there’s 11.4 cubic feet of cargo space; if you fold down the rear seats, you’ll have 31.2 cubic feet at your disposal. Drivers who opt for the 2LT trim will even get a roof rack, adding greater versatility.

Fuel economy is another strong point. The Spark comes equipped with a 1.2L four-cylinder engine paired with either a five-speed manual or four-speed automatic transmission. With the manual, this little hatchback can deliver 32 mpg city/38 mpg highway/34 mpg combined.

The Spark lineup will be getting an exciting new addition soon, too: an all-electric version. The Spark EV will likely only be available in select markets to start, but it’s proof that Chevy is committed to this small car.

Interested in learning more, or in taking a test drive? Then come to Cox Chevrolet. You’ll find us at 2900 Cortez Road West in Bradenton, FL, and we hope to see you soon!